Iceland's locally owned
car rental company
We are a local car rental company in Iceland — a team of Iceland locals who know the island better than anyone, here to help you explore it at your own pace.
Your car rental in Iceland, run by locals
Project Car Rental is owned by locals who share the love of travelling around Iceland — and we know a thing or three when it comes to getting around the island.
We set out to provide our customers with the best service available, with a genuine commitment to quality. Every car in our fleet is inspected before your rental, and we offer free pick-up and drop-off at Keflavik International Airport at all hours — no waiting, no hassle.
When you rent with us, you're supporting a local business that genuinely cares about your Iceland experience.
Affordable car rental in Iceland you can trust
Our mission is simple: deliver quality car rental in Iceland at a price that people can trust. No hidden fees, no nasty surprises — just a clean, reliable car and friendly service from people who love Iceland as much as you will.
We believe exploring Iceland should be accessible to everyone. Whether you're driving the Ring Road, heading to the highlands, or just exploring the Reykjavik area, we have the right vehicle for your adventure. Always check Safe Travel Iceland for the latest road and weather conditions before you set off.
What makes our Iceland car rental different
We're not a big faceless corporation. We're locals who care deeply about every rental.
Free airport shuttle
We pick you up and drop you off at Keflavik Airport at any hour, completely free of charge.
CDW insurance included
Collision Damage Waiver is included with every car rental so you can drive Iceland with peace of mind.
No deposit required
We don't hold large deposits on your credit card. Pay for what you need, nothing more.
Inspected before every rental
Every vehicle is thoroughly checked before you drive away — your safety matters to us.
Local Iceland knowledge
We know Iceland inside out and are happy to share tips on routes, conditions, and hidden gems.
5-star rated
Our customers consistently rate us 5 stars. Their trust is our most important measure of success.
Simple and easy pick up and return
Don't hesitate to contact us with any questions you have — we're here to help you plan the perfect Iceland road trip.